June 02, 2013

My Little Pony Is Back!

Here’s something great to see:

  

My Little Pony is a franchise that has never really ended, which is a testament to its popularity since it debuted sometime around 1983. However, it has certainly been in need of and deserved a reboot for quite some time. The last few years , it appears that the resurgence has been successful. Just looking at the above merchandise you can see that Hasbro has come a long way in understanding the fans of the My Little Pony franchise. The packaging is a quality/artistic design and these ponies are certainly being advertised to a collector market. They look fantastic. All of this is backed up by the newest animated series My Little Pony: Friendship is Magic (2010-Present) that has been garnering critical acclaim since it debuted. It features sophisticated writing and very strong characters.

Most importantly though, the strong resurgence of the franchise has made it a veritable presence in the online and viral world of the internet. This has been fantastic for the franchise. Popular internet meme’s such as the one featured below, have pushed the franchise into the farther markets of adults. Take a look:

My Little Pony dominated the world of girl’s toys in the 1980’s, but now it has re-spawned across almost every demographic. It is not uncommon to see a teenage boy wearing a My Little Pony t-shirt that says something hilarious like, “firing friendship orbital cannon.” It appears the franchise has truly arrived again and that’s a good thing. Our hope is that Hasbro keeps servicing the collector market, as it is quite extensive and contains rabid fans. That’s the hope. 

Radar Toys